Materiality as a Statement: When Luxury Chooses to Care
Material is never just material when it comes to luxury. It is a sensory signature, a statement of values, and a reflection of the essence of the brand. "What does it feel like to touch?" is no longer the question. However, "What does choosing this mean?" Rare materials have been used by the luxury sector to convey exclusivity for many years. However, rarity is no longer sufficient in a world where people are more conscious of the effects on the environment and society; res
gustavo lozano
Oct 212 min read