A house where conscious luxury takes shape /
Where light guides decisions, and materials carry meaning
What is Maison LÜZE /
Maison LÜZE is a boutique consulting house specializing in sustainability and CMF innovation for the luxury sector.
We guide brands, designers, and ateliers in redefining their material strategies, production pathways, and aesthetic narratives through conscious transformation.
Our work bridges science, design direction, and emotional value, helping luxury evolve with purpose and precision.
A House Built on Light /
“LÜZE” echoes the concept of “light”, a symbol of clarity, elevation, and conscious decision making.
In our house, light reveals potential in materials, illuminates ethical pathways, and guides brands toward a more resilient and desirable future.
Sustainability is not a constraint, it is a new creative language for luxury
Leadership/
Led by Gustavo Lozano, Creative & Sustainability Lead, Maison LÜZE stems from a deep rooted expertise in material innovation, luxury product development, and ESG driven strategy.
With a dual background that connects design intuition to responsible frameworks, she supports brands in navigating complex transitions turning sustainability into desirability, and data into direction.
“I believe the future of luxury lives at the intersection of purpose and beauty.”
Why We Exist /
The luxury landscape is shifting. Consumers expect depth, transparency, and a sense of timeless value. Materials are no longer just finishes, they are storytellers.
Maison LÜZE exists to help brands evolve with relevance, craft with responsibility, and resonate with emotional and cultural intelligence.
We don’t simply optimize. We transform how luxury is conceived, produced, and experienced.